Lauren Deen has a proven track record as a multi-platform content development executive, spanning all forms of video, editorial and native advertising. She's had notable successes in creating original television shows, expanding and repackaging digital content into top-rated television, and turning television into best-selling books at her company, Cake Productions, and other top production companies. 

She specializes in collaborating with editorial, digital and marketing teams to produce highly sharable, advertiser-friendly programming that translates easily from digital to broadcast, social media, print and beyond.